Research has shown that banner advertising increases brand awareness (Dreze, X & Hussherr, F 2003, 'Internet advertising: Is anybody watching?', Journal of Interactive Marketing, Autumn 2003, vol. 17, no. 4, pp. 8 – 23.), raises purchase intentions of interested consumers, increases advertising efficiency, increases site visits and is more cost efficient than TV, print and direct marketing.
However, there are several critical potential issues that must be avoided. Poorly designed banner ads can be considered intrusive and thus detrimental to your brand image and sales. If your ad strategy is not executed properly, advertisement blindness, also called banner blindness, can result in your advertisement being totally wasted. In order to ensure that your banner advertising campaign will be a success you should develop a well-crafted strategy and execute the design professionally. Call JaluMedia today to design a professionally tailored banner advertisement.
Our approach
JaluMedia's web banner ad design service incorporates a preliminary analysis of your product/service, your main goal of your banner campaign, the website(s) where your banner will be shown, your landing page of the banner ad, your target audience, the copywriting and your brand guidelines. Based on the findings, a design brief will be developed in order to guide our designers and SEO professionals.
Your web banner ad design project is coordinated from start to finish by an experienced project manager who will interact with you, develop the design brief and coordinate our designers and SEO professionals to develop your web banner ad design.
Our process in brief
(1) Contact us either via live chat, email or call us on +61 2 8006 1066
(2) Complete the web banner ad questionnaire that allows us to develop your design brief
(3) Be contacted by your assigned project manager to discuss any questions prior to the designers commencing their work
(4) Receive design concept
(5) Discuss concept with your project manager
(6) Receive revised concepts
(7) Confirm revised concept and approve implementation
(8) Receive all files ready to be implemented on your web server (alternatively we can install it for you)
Costs
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Other related services
• Pay per click (PPC)
• Website analytics & reporting
• Strategy development